Our fresh berries are farmed in the most optimal growing region of California. Watsonville California’s unique coastal environment and rich sandy soil provide us with the perfect combination for growing fragrantly sweet strawberries. Our harvest season begins in March, peaks in May through June, and continues through November. All of our strawberries are hand-picked and packed to ensure only the highest quality berries are harvested. Fresh picked and packed strawberries are then rushed to the cooler, where huge fans remove the field heat, berries are then shipped within 24 hours on refrigerated trucks to their final destination.